Key Takeaways:

• Celebrity hairstylist Andrew Fitzsimons has shuttered his haircare brand. 
• The brand was incubated by Maesa in 2022. 
• At one point, Ulta Beauty and Boots were the brand’s largest retail partners.

Andrew Fitzsimons joins the ranks of celebrities and influencers buying back their brands and closing businesses.

WHO: Celebrity hairstylist Andrew Fitzsimons debuted his namesake brand, incubated by Maesa, in 2022 with exclusive retail partnerships with Ulta Beauty and Boots. The 26 stock-keeping units provided accessible salon performance with everything priced under $14. Fitzsimons has almost 1 million followers on Instagram, and clients including Khloé Kardashian and Megan Fox, among others. The brand set up a headquarters in Ireland and named Primark alumna Caroline Dalton as CEO after the founder purchased the brand from Maesa in 2024.

DETAILS:

• Andrew Fitzsimons closed his namesake haircare brand. 
• In 2024, Andrew Fitzsimons, along with co-founder and director Julian Fallon, purchased his eponymous haircare brand from incubator Maesa.
• The brand's most recent Instagram post was in October 2025.
• A spokesperson for the brand confirmed to WWD that it officially wound down in February of this year.